We look inside the heads of IT decision makers to understand what makes them tick throughout their buying journey
The technology industry changes rapidly and at the same time so too does the way IT decision makers operate, whatever vertical industry they work in. But that sets a challenge for those of us who market technology. How do we keep up?
For any successful marketing campaign, data is key…but it can’t tell you everything. Human experiences play a part in purchasing decisions so don’t forget that data equals people.
Account Based Marketing is a vital strategy for companies that want to create sustainable growth and profitability within their most important client or prospect accounts. Find out how to deploy your ABM strategy with our 4 simple steps.