White Papers

//White Papers
­

We understand that embracing change is what enables us to evolve, to expand our expertise and push ourselves further to stay ahead of the curve. Whether it’s through hosting expert panel debates or carrying out our own in depth research, we’re committed to sharing that knowledge with our valued partners and the wider marketing community.

GDPR: Sorting the facts from the alternative facts

To help calm fears of confusion around the implementation of GDPR, the Information Commissioner’s Office has made efforts to sort the fact from fiction.

Why you need a data audit

While the vast majority (87 per cent)1 of UK marketers now use content to appeal to their customers and potential customers, a more notable stat might be that 85 per cent of top B2B performers now deliver that content consistently over time2.

Why you need a pay per click audit

Pay-per-click (PPC) advertising is big business. Not only has it famously contributed the lion’s share of Google’s revenue (and a higher share of its profits) but it’s a hypercompetitive and constantly changing market, for reaching people at work as much as consumers. It’s why you should have a good look [...]

Why you need a content audit

While the vast majority (87 per cent)1 of UK marketers now use content to appeal to their customers and potential customers, a more notable stat might be that 85 per cent of top B2B performers now deliver that content consistently over time2.

What will the GDPR mean for B2B marketing professionals?

The purpose of the General Data Protection Regulation (GDPR) is to improve protection for EU citizens and make EU privacy and data laws fit for purpose in the digital age. The regulation has promised to modernise and harmonise the legislative landscape for data protection across the European Union, as that [...]

Interview with Simon Moss – What does the GDPR mean for email marketing?

Kingpin recently spoke to Simon Moss, head of marketing at automation software provider Communigator, about the General Data Protection Regulation (GDPR) and what it means for marketing professionals.