To generate “part” qualified contacts from IT Security Decision Makers from Mid Market and Enterprise organisations across EMEA, for prospecting activities.
To implement a range of outbound promotional programs aimed at the target audiences across the specified regions that will deliver “guaranteed” responses through content syndication programmes.
To shift perception of Sage as a book-keeping software supplier to small businesses. Raise awareness of its ERP solutions to Line of Business and senior management in larger companies. Generate direct responses from new audiences.
Understand the buying process for ERP solutions within Enterprise organisations.
Create content specific to job functions, in association with leading publishers.
Dominate niche audiences with tailored messaging. Build on increased awareness to generate leads.
Shift commercial focus of Microsoft Visual Studio away from larger accounts to ‘breadth’ market. Raise awareness and generate pipeline from new and existing customers. Ensure high conversion from pipeline via partner network. Attribute ROI to any marketing activity.
To better understand the different buyer types, From CIO to developer within the IT decision-making process. Use this insight to create compelling and engaging messages that will resonate within each audience type, thus increase the effectiveness of Microsoft’s IT audience marketing.